Archive for the ‘apple’ Category

Apple doesn’t get it

Friday, March 7th, 2008

I doubt few of my readers have missed that Apple just released the iPhone SDK. How many read through the fine print?

Bottom line is: If you want to sell apps for the iPhone you gotta give Apple 30%. Thirty percent!?

Why?!

Apple is making ridiculous money off selling the iPhone. The more apps the iPhone gets, the more iPhone’s they will sell, the more money they will make.

In Swedish we have an expression for this. “DumsnÃ¥l”, literally “stupid greedy”. You get greedy about some detail so that you end up loosing money on the bigger picture. The reason Windows dominated over Mac back in the days was partly because Windows had more and better apps. Is Steve doing the same mistake again?

Time to scrap the DVD drive?

Tuesday, November 22nd, 2005

Apple Matters speculates that Apple will remove the DVD drives in the upcoming Intel boxes.

This would be a pretty drastic move, drastic enough to cause enough of a media stir for the new release (not that it would go unnoticeable anyway). Just like when they removed the disk drive for the initial iMac release.

The drives will have to go sooner or later, but is it to soon? Personally I extremely rarely use a DVD drive. On my Powerbook I think I only used it to install OS X and on my iMac I’ve used it to rip a couple of Yoga DVDs with Handbrake. I would probably buy an external DVD drive for these few occassions but I would probably also hide it away somewhere to collect dust. Something in me really likes the simplicity of having no drives at all and I’d love to get the 12 inch I have even lighter by removing the DVD from it.

What do you think? Too early?